Combine Brand24 share-of-voice data with SEMrush competitor data for a comprehensive quarterly intelligence summary.
A quarterly competitive intelligence report gives leadership a comprehensive view of market position, competitor activity, and brand sentiment. By combining Brand24's share-of-voice and sentiment data with SEMrush's competitor SEO data, you identify trends, quantify the impact of competitor moves, and recommend strategic adjustments for the next quarter.
This guide replaces manual competitor monitoring and ad-hoc sentiment checks with a structured, data-driven quarterly review that surfaces positioning opportunities and early-warning signals.
Develop a framework for distinguishing between routine online noise and genuine reputation risks requiring escalation.
Quantify the impact of a PR moment on sentiment and share of voice to inform future planning.
Configure immediate alerts for abnormal negative sentiment spikes to enable rapid crisis response.
Export Brand24 share-of-voice and sentiment data for the quarter, broken down by competitor.
Export SEMrush competitor SEO and keyword data for the same period.
Identify major competitor moves during the quarter—new campaigns, pricing changes, or programme launches—and how they correlated with share-of-voice shifts.
Summarise [your brand]'s own sentiment trend and any notable spikes.
Compile findings into a summary for leadership with recommended positioning or campaign adjustments.
**Q[number] [year] Competitive Intelligence Summary** **Share of Voice** - [Your brand]: [value]% (up [value]pp vs Q[number] [year]) - [Competitor A]: [value]% (down [value]pp) - [Competitor B]: [value]% (stable) - [Competitor C]: [value]% (up [value]pp) **Major Competitor Moves** - [Competitor A] launched [new product line] in [Month]; share-of-voice dropped [value]pp but SEMrush shows [value]% organic traffic increase to [product landing page]. - [Competitor C] announced [partnership] in [Month]; mention volume spiked [value]% for one week, then returned to baseline. **Sentiment Trend** - [Your brand] sentiment: [value]% positive (up from [value]% in Q[number]). - Notable spike: [Event name] in [Month] drove [value] mentions, [value]% positive. **Recommendation** - Invest in content targeting [keyword cluster] where [Competitor A] gained ground. Consider campaign around [theme] to sustain sentiment momentum into Q[number].
Summarise this quarter's share-of-voice trend against [Competitor A, B, C], major competitor campaigns or announcements identified in mentions, and Innovation City's own sentiment trend. Recommend one positioning or campaign adjustment for next quarter based on the findings.
Find influencers and accounts driving conversation about relevant topics for partnership or outreach.
Compare Innovation City's share of voice against competitors over time to measure brand visibility.