Review sentiment trends for the brand to identify notable spikes in negative or positive mentions.
Understanding how the market feels about Innovation City is essential for reputation management and campaign planning. Brand24's sentiment analysis categorises every mention as positive, negative, or neutral, and tracks sentiment trends over time.
By regularly checking the sentiment dashboard, you can spot emerging issues before they escalate and identify positive momentum worth amplifying. This guide walks you through reviewing a sentiment trend, drilling into spikes, and flagging issues for internal follow-up.
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Log in to Brand24 and navigate to the main dashboard.
Filter by the keyword.
Review the sentiment trend graph over the last 30 days. Identify any notable spikes in positive or negative sentiment.
Click through to the mentions that contributed to any notable spike to understand what drove the shift.
Flag any negative sentiment spike to the relevant internal owner for follow-up.
Document the sentiment trend in the weekly team update.
On [date], the Brand24 dashboard for [your brand keyword] shows a sharp negative sentiment spike on day [X] of the 30-day window. You click the spike and see [N] mentions clustered around a [hypothetical event]. You flag the cluster to [internal owner] with a note: "Negative spike on [date] driven by [event coverage]. Recommend proactive statement." You add a one-line summary to the weekly update: "Sentiment dipped [X]% mid-month due to [event]; [team] actioning response."
Go to the Brand24 dashboard and filter by keyword: Innovation City. Review the sentiment trend graph over the last 30 days. Identify any notable spike in negative sentiment and click through to see what drove it.
Exclude irrelevant mentions by refining Boolean search filters based on recurring false positives.
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