Create an automated multi-step outreach cadence for leads from a trade show or event — combining email, LinkedIn, WhatsApp, and call tasks.
After a trade show or event, you collect dozens or hundreds of business cards and contact details. Without a structured follow-up plan, leads go cold, conversations are forgotten, and opportunities slip away. Manual outreach is inconsistent, time-consuming, and impossible to track at scale.
Apollo Sequences automates a multi-step cadence across email, LinkedIn, WhatsApp, and call tasks. You build the sequence once, enrol contacts in bulk, and Apollo executes each touchpoint on schedule. Every lead receives a professional, timely follow-up without manual effort, and you track opens, replies, and task completion in one dashboard.
Build a full-funnel attribution report showing which marketing channels produce the highest-quality pipeline, backed by Apollo and Salesforce data.
Use Apollo's intent data to identify companies whose employees are actively researching free zone formation — warm prospects ready for outreach.
Set up lead scoring rules in Apollo to automatically prioritise the highest-value inbound leads for your sales team.
Run A/B tests on email subject lines within a sequence to identify which messaging drives higher open rates.
Go to Sequences in the left navigation and click New Sequence.
Name the sequence (e.g. 'Post-Event Follow-Up — [Event Name] 2025').
Add Step 1: Email — Day 0. Write a personalised intro referencing the event.
Add Step 2: LinkedIn Connection Request — Day 2. Write a short note (300 characters max).
Add Step 3: Email — Day 4. Share a relevant case study or package overview.
Add Step 4: Manual Task (WhatsApp) — Day 6. Apollo flags this as a to-do; write the WhatsApp template in the task notes.
Add Step 5: Call Task — Day 8. Apollo creates a call reminder with the contact's phone number.
Save the sequence.
After the event, go to People, select contacts, and click Add to Sequence.
APOLLO SEQUENCE — 5-STEP POST-EVENT FOLLOW-UP Create a 5-step event follow-up sequence: Step 1 (Day 0): Email Subject: 'Great meeting you at [Event Name]' Body: reference your conversation at the event, ask one qualification question. Step 2 (Day 2): LinkedIn Connection Request Short personalised note referencing the event. Step 3 (Day 4): Email Share a relevant case study or package overview tailored to their industry. Step 4 (Day 6): Manual WhatsApp task Template: 'Hi [Name], just following up on our chat at [Event]. Happy to jump on a quick call — what time works for you?' Step 5 (Day 8): Call task Dial the verified phone number from Apollo.
Create a 5-step event follow-up sequence:
Step 1 (Day 0): Email — Subject: 'Great meeting you at [Event Name]'. Body: reference your conversation at the event, ask one qualification question.
Step 2 (Day 2): LinkedIn Connection Request — short personalised note referencing the event.
Step 3 (Day 4): Email — share a relevant case study or package overview tailored to their industry.
Step 4 (Day 6): Manual WhatsApp task — template: 'Hi [Name], just following up on our chat at [Event]. Happy to jump on a quick call — what time works for you?'
Step 5 (Day 8): Call task — dial the verified phone number from Apollo.
Generate a personalised cold outreach email in seconds using Apollo's AI email writer, tailored to the contact's role, company, and industry.
Upload a CSV of leads from a trade show, enrich their data, and enrol them in a follow-up sequence — all in minutes.