Build a full-funnel attribution report showing which marketing channels produce the highest-quality pipeline, backed by Apollo and Salesforce data.
You need to prove which marketing channels deliver pipeline, not just activity. Apollo's analytics export combined with Salesforce opportunity data lets you calculate cost per lead, cost per qualified lead, and cost per closed deal by source. This report shows Marketing where to double down and where to cut spend.
By connecting Apollo sequence performance to Salesforce outcomes, you move beyond vanity metrics like opens and clicks to revenue-backed attribution. The result is a full-funnel view that ties campaign spend directly to closed business.
Use Apollo's intent data to identify companies whose employees are actively researching free zone formation — warm prospects ready for outreach.
Set up lead scoring rules in Apollo to automatically prioritise the highest-value inbound leads for your sales team.
Run A/B tests on email subject lines within a sequence to identify which messaging drives higher open rates.
Generate a personalised cold outreach email in seconds using Apollo's AI email writer, tailored to the contact's role, company, and industry.
Go to Analytics > Overview in Apollo.
Filter by date range. The last 90 days is recommended for meaningful data.
Export to CSV. The export includes lead source, sequence name, open rate, reply rate, meeting booked, opportunity created, and deal won.
Import this CSV into Power BI alongside your Salesforce pipeline data.
Build a full-funnel attribution report showing cost per lead versus cost per closed deal by source.
Share the report with the Marketing team to guide campaign budget decisions.
Scenario: [Your company] ran [Source A] and [Source B] campaigns in [time period]. You want to compare which source produced better pipeline. 1. Export Apollo analytics for [time period]. 2. Filter the CSV to rows where Lead Source = "[Source A]" or "[Source B]". 3. Import into Power BI alongside Salesforce opportunities. 4. Calculate: - [Source A]: [X] leads → [Y] opportunities → [Z] closed deals - [Source B]: [A] leads → [B] opportunities → [C] closed deals 5. Divide total campaign spend by closed deals: - [Source A] cost per closed deal: [campaign spend] / [Z] - [Source B] cost per closed deal: [campaign spend] / [C] 6. Present to Marketing with conversion rates and cost comparisons.
Upload a CSV of leads from a trade show, enrich their data, and enrol them in a follow-up sequence — all in minutes.
Create an automated multi-step outreach cadence for leads from a trade show or event — combining email, LinkedIn, WhatsApp, and call tasks.